Lookin’ Good with a Logo

?  Logo = Branding  ?

Basically, a logo is a visual (pictorial, illustrative) symbol or representation that identifies you—as an individual, company, or business.  Some might refer to it as a trademark or identity design.  Branding is distinctive name or trademark identifying a product or service, company or business.

Are they the same?  Not really.  But they work hand in hand.  Branding encompasses different components: market/marketing, voice, promotion and positioning, to name but a few.  Brand identity is a broader but more defined approach; it embraces the logo.  It’s said that if brand identity is successful, a person can recognize the brand even if he or she can’t view the logo.

So, let’s touch upon that magical symbol.  I have a new one, er, rather the private-eye gals at The Triple Threat Investigation Agency have one.  It’s simple.  It conveys what the “product” is via the words: Triple Threat Investigation Agency Series.  The magnifying glass and high heel present concepts: sleuth/detective and female.  I like it, but this doesn’t mean others will, of course.  For those following this blog, I’d be happy to receive your valuable input.

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So, what makes a good logo?  Visual appeal, unquestionably.  It should:

  • be crisp, clean, and uncluttered
  • define you, your product or service, company or business
  • be unforgettable.

Because your logo’s going to be around for a while, ensure it’s strong and definitive.

Whether you’re designing your own, or having someone do it for you, go with the one that grabs you: it has to feel as right as it looks.  Make sure to receive feedback, too.  Ask friends and family, coworkers, clients.  Is the message clear?  Does it set you apart from others (specifically, your competitors)?  If your “reviewers” aren’t getting it, your [future] audience likely won’t.  Consider going back to the drawing table.

An appealing, memorable  logo will enable you to connect with your audience . . . and have it remember you.

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Coming Soon . . . We’re Hopin’

That’s hopin’ and not hoppin’, as in frogs and toads.  But, in truth, we’ve been doing a lot of that throughout the “Forever Poi” case.  Er, I should say, oodles of suspects have kept us hoppin’.  And all over the map!

Rey here.  The Boss requested a break.  Given Linda’s surfing on the North Shore and JJ’s volunteering at the animal shelter, that leaves l’il ol’ me to post.  That’s okay.  Between you and me, I’m really starting to enjoy it.

Instead of providing snippets of potentially useful info, I decided to share one of our more hairy “Forever Poi” moments.  Just to give you some quick background, the case starts with a double homicide that occurs when two Chinatown art galleries are torched.  The two murders lead to a few more . . . with a whack of wacky persons and incidents along the way.

I don’t have JJ’s voice, but here’s my account of an excitement-filled evening when a possible witness bites the dust, uh, table . . . .

♦   ♦


Dim Donald’s was a long, narrow bar on a side street not far from the Triple Threat Investigation Agency.  We’d only gone there once, when we first settled in the office but, as Linda had said, it wasn’t our cup of tea.  The inside was dark and drab, the drink selection limited, and the evening crowd looked like a perfect fit for the biker-like place

It was just after midnight and the bar—or watering hole, as I called it on the walk over—held two dozen heavy-duty bikers, uh, drinkers.  Seated on cheap ladder-back chairs at a window table, we ordered a round of beers for ourselves and glass of red wine for Timmy-Tom.

“You hungry?” I asked, unable to stop staring at Timmy-Tom’s milk-pod fuzzy eyebrows.

Cousin Jilly, or JJ as you know her, kicked me under the table.

He waved to a scruffy-looking middle-aged couple wearing jeans and jean jackets over black Ts with flaming skulls.  “I could go for a basket of wings and fries.  They’re pretty good here.”

I got the attention of the only waitperson, an old dude named Ched, who looked like a grinning leprechaun.

“What can I do for you?” Timmy-Tom asked.  He sampled the wine and nodded, and leaned back with a loud sigh.

“Where you around when the fire broke out?” JJ asked and took a sip of watery beer.  The weird expression on her face suggested it tasted about as good as it looked.

“I was at the rear of the first gallery, eating dinner, when the trucks arrived.”

“Was that long after the fire broke out?”

“Not long, no.”  He scanned the bar and shrugged.  “I hung around for a while, thinking they’d get it under control, but they didn’t seem to be having much luck that night.”

Linda sniffed her beer and scrunched up her nose.

“Do you know Carlos or James-Henri, the gallery owners?” I asked on a whim.

“By sight.”

“I’m guessing you didn’t see much that night, if you were at the back,” Gail stated, studying him closely.

“I walked around some after dinner.”  He eyed her curiously, as if he might know her, chewed his bottom lip, and finally continued.  “I saw people go in and out of the galleries.  Some were really pie-eyed leaving.  Must have been a helluva party.”

JJ pulled out her cell phone and showed him a photo of Lolita/Mary-Louise.  “Ever seen her?”

He studied it for almost a minute.  “Yeah.  A couple of times.  The first time was maybe a week before the fire.  The lady all but bolted from the back of the gallery, looking fit to be tied.  The second was the night of the fire.  She looked different—all fancy, with her hair in an updo.”

“Tell us about that night.  What did you see?” she asked, leaning forward eagerly.

He smiled sheepishly.  “I didn’t mean to eavesdrop, but to get to the side street, I needed to walk past her and the person she was with.  I didn’t want to scare them or anything, so I waited in the shadows, figuring they wouldn’t stick around long.”

“Person she was with?” I asked, getting excited re a possible lead.

“She was chatting with someone—actually, they were talking under their breaths, like they didn’t want to be heard.  But there was this urgency about the way they talked and moved their hands and arms.”

“As if they were angry?” Linda asked.

“Angry or worried, or maybe both.”  He nodded to Ched when he placed cheap cutlery and paper napkins on the scarred table.  “How’s the family, my friend?”

“Awesome.  Always good to see you, Timmy-Tom.”  With a wink, Ched saluted and hurried off.

“Can you tell us who she was—”

I never got to finish the question.  Like a melon thrown from an overpass, Timmy-Tom’s smashed-mashed head dropped to the table with a clunk-thump.

JJ and I gazed from the awful mess to each other and back again, looking like we got hit with a stun gun.

Gail, on the other hand, dashed out the door after Tommy-Tom’s killer.


Happy New Year’s Cheers

Hey there.  Today, all three of us are posting from different parts of the U.S.—me (Rey) first, Linda second, and JJ third.

** from Hawaii:  Hauʻoli makahiki hou!  It’s been an awesome year for the Triple Threat Investigation Agency.  There were a lot of small cases.  Some were challenging and some were fun, and all were put to bed in a pretty timely manner.  The big one—“Forever Poi”—should be completed soon.  In terms of me, I did some fun ads . . . and as an FYI, the money’s going toward a house.  I’m so stoked.  Have an awesome year, everyone.  Here’s to 2018 being a fantastic year!

** from the Mainland:  Cheers!  I’m meeting up with my sister and brother for a few days here in L.A.  Then we’re driving through three or four states for the fun of it.  We’re doing our best to stick to a recently made promise: to communicate regularly and meet at least once a year.  So far, so good.  May your New Year be the best one yet!

** from North Carolina:  Happy 2018!  I’m visiting with Mom and my nephew, Quincy.  He’s growing so fast.  Have been getting together with some old friends and coworkers.  Loving it.  May even meet up with an old beau, Adwin (we parted ways after The Connecticut Corpse Caper, but have kept in [sporadic] touch).  Wishing you all good health, happiness, and prosperity in the coming year!

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♥Aloha from the gals at the Triple Threat Investigation Agency♥

Happy Ho-ho-holidays from TTIA

The three of us are heading our separate ways, but wanted to post a little poem—a [major] reworking of Clement Clarke Moore’s classic “Twas the Night before Christmas”.

Twas the night before Christmas

And all through the Triple Threat Investigation Agency

The excited P.I. gals considered pressies and holiday places.

Keenly and happily they put to bed all current cases.

JJ was flying to North Carolina to be with family,

While Linda intended to learn more about the Nativity.

Rey was ecstatic about being a comical elf,

A far cry from playing her usual self.

Though not together this holiday season,

The Triple Threat trio was happy, with reason.

They’d soon be together, and cheerfully breezin’.

Again enjoying Hawaii’s splendid warm weather

While accepting thrilling new clients and projects

And perhaps even paid with [welcome] big checks.

But before they parted, they merrily chanted for everyone to hear,

Happy Holidays to all . . . and to all an awesome New Year!

(Hey, we never claimed to be poets.  <LOL>)

*** Thanks ever so much for your support and “followship”! ***


Happenin’ Holidays

The Boss is MIA.  Too much happening re that full-time job and Mom caregiving.  So it’s Rey to the rescue again . . . one day early.

Seeing as the holidays are nearly here again—like where’d the year go!?—I thought I’d post about what the three of us Triple Threat Investigation Agency P.I.s have planned.

JJ’s off for a week to North Carolina to visit her mother and nephew.  Apparently, her ex-boyfriend Adwin will drop by her mom’s B&B.  They were an odd match back when and he was kind of weird.  I hope they don’t get back together.  I’d rather see her with Cash/Richie J, that self-absorbed undercover-agent-playing-drug-dealer.  Or maybe not.  They’re an even odder match (but, damn, is he hunky).

Linda’s getting together with Loretta and Lido, her sister and brother.  They’ve never been close—at all—but have done some bonding since our move to Hawaii.  The two of them are kind of flaky, but that’s okay.  Family should stick together.  Life’s too short for resentment, hostility, or indifference.

As for yours truly, I’m playing an elf for 10 days at a local kids’ theater.  It’s something new for me, so I’m both excited and nervous . . . which is kind of funny, coz normally I’m pretty calm about acting gigs.  My mom called about flying over for five days, but she’s struggling to organize family get-togethers.  If she leaves it much longer, she probably won’t swing a flight.

Between you and me—and I know what I just wrote about family—we’re not very close.  Never have been.  Linda thinks I should suck it up and let bygones be bygones.  We’ll see.

As a gung-ho shopper, I got shopping (and shipping) done early.  Woo-hoo.  Feels great.  Under the trees we haven’t yet put up <sigh> JJ’ll find a Giani Bernini bag (a gal can never have enough) and Linda an awesome Free People sweater (bought three for myself).

If I’m not posting again in the next wee while, have an amazing holiday season everyone!

Here’s to 2018 being the best year yet!


Sharing Aloha

It’s Rey.  The Boss asked me to do another post coz that full-time job of hers is taking up way too much of her time.  Actually, she asked JJ first, but JJ’s off to the dentist.  She should just have come to me; I’m getting good at this.  <LMAO>

The Boss had mentioned using audio and video in A Writer’s Grab-Bag to bring some life and animation (“one day”).  I think that’s a fantastic idea, so much so, I thought I’d post about it.  Hawaii’s our home, life, and soul.  Yeah, I may have been Cali-bound back when—where else would (should) an actress be?—but now that we’re living in the land of aloha, I feel like I’ve always belonged.

Take our awesome musicians.  We’ve got Bruno Mars (what a hottie), Iz (a talented singer who died waaaay too young), Don Ho (of course!), and Anuhea Jenkins (what a sweet voice) to name a few.  All four would definitely make for an awesome Triple Threat Investigation Agency playlist.

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I’m thinking it would be cool to have some audio and videos of fun island places—for tourists and locals.  They’d have to be short and sweet, though; we wouldn’t want viewers and followers taking snoozes.

And we can’t not feature some traditional hula dancing—the swaying and songs are so-o beautiful and soothing.

Now, if smell-o-rama were possible, we’d feature fragrant flowers like Kahili Ginger and Plumeria, local foods like laulau or poke or malasadas, and island scents like the briny ocean or produce-bursting farmers’ markets.

Man, I’m stoked.  A hundred ideas are whirling around my head.  Call me Gal on a Mission!  Back soon.  Alo-hhhhhhhhhhhhhhhhhhhhha!


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An Update, An Update, Who Wants an Update?

We do, we do!  <JK>

It’s Rey, taking over for the Boss again, who’s feeling a wee bit “blech” these days.

The “Forever Poi” case is slowly but surely drawing to a close.  We’re real near nabbing the murderer/arsonist.  As much as we’d love to share who it is, we can’t: there’s no proof yet, just P.I. gut instincts churning and burning to bring the culprit to justice.  You’ll have to wait a wee bit longer to learn the outcome of our sleuthing endeavors.

We’ve stumbled over a few bodies along the way, but the list of possible killers has shrunk to one or three.  Thankfully, that crazy week in Connecticut—when we solved The Connecticut Corpse Caper—helped prepare and qualify us for our current roles.

download (9)We’ve really come far since that adventure, never mind opening the Triple Threat Investigation Agency on Oahu.  Pat on back to me for suggesting it.  JJ and Linda were skeptical about moving to Hawaii—hell, they were doubtful about becoming private eyes—but they’ve since seen the light.  <LMAO>

I have a feeling we’ll have another big case soon.  It’d be cool to expand the agency to another island or two, which I may have mentioned, but Linda and JJ think it’s way too soon.  Whatever.

In the meanwhile, I’m bugging my gal-pals to invest in a house—with a pool would be awesome.  I’m keeping my eyes open.  Oh, I’ve got another commercial next week for a new healthy dog food.  I play a pirouetting poodle.


Linda’s blogging a lot and trying to forget that jerk, Makjo, who dumped her for a wedding bride.  The good thing is she stopped making those creepy voodoo dolls.  The bad thing is she seems kinda lost, maybe a little sad and withdrawn.

JJ’s happy doing some part-time weather announcing and focusing on improving boxing and shooting skills.  Man, she sucks with a gun.  You’d think she had 20/200 vision, the way she doesn’t hit targets.

There you go—a quick update on our current adventures, or mis-adventures as JJ sometimes jokingly calls them.

I’ll post again when this case officially wraps up.  Aloha, my friends!



Life on Oahu Couldn’t Be Better

Rey here.  I’m taking over for the boss today.  She’s juggling time and tasks this week and keeps dropping the ball, but not necessarily coz she’s clumsy.  She’s just . . . time deficient, I think Linda might call it.

Speaking of, Linda’s taking a week of holidays and is heading to Maui tomorrow with a couple of surfer buddies.  No, there’s no romance brewing or anything like that.  She’s still off guys since her ex-boyfriend Makjo ran off with a bride last year.  At least she’s not making any more voodoo dolls; they were so creeping me out.

And speaking of boyfriends, JJ’s sailing with that “sometimes” boyfriend, Cash aka Richie J (undercover agent – drug dealer).  They have the weirdest relationship.  I don’t get it.  Come to that, I don’t think JJ gets it, either.  She’ll figure it out one day.  I hope.

Me?  I’m minding the agency today.  Have a few calls and emails to return.  We’re still wrapping up our latest project, the one we gals at The Triple Threat Investigation Agency have started calling The Forever Poi Case.  You’ll be able to read about it—if the boss can stop dropping those balls—come end of November.

I feel for her.  She’s got so many ideas, and so many dreams, but they’re not doable given her situation right now.  Let’s just keep the faith for her.

On this end, I can’t complain about a thing.  Life—and work—on Oahu is awesome.  I’m so-o glad we moved here.  Sure, things aren’t perfect, but nothing in life is.  We just accept things as they come and do the best . . . and, if necessary, juggle, juggle, juggle.  If one of those bleepin’ balls falls, we pick it up and start all over again.  It’s all good, JJ would say.  I totally concur.



The Further Adventures of The Triple Threat Investigation Agency . . . We Wish!

Okay, those “adventures” ain’t that much further, the three of us admit.  We’re kinda, uh, slightly stuck.

Rey here.  The boss asked us to write a post because she’s overloaded with that other job (the 9-to-5 one she’d love to see go bye-bye).   Since Linda’s surfing on the North Shore for a couple of days (she met a guy named Lindor who’s got her all googly-eyed) and JJ’s volunteering at the animal shelter for the next three days on account of employees being sick and/or on vacation, yours truly got the honor.

I’ve got an idea about writing posts from watching Linda.  Seems they have a purpose—to inform or instruct, or entertain.  I’m not gonna waste your time or mine by writing too much—coz I’m a doer and watcher, not an “author”.   So, here’s an update on where we’re at.

The gals–that’s us–at the Triple Threat Investigation Agency are wrapping up the fourth big case, “Forever Poi”.  Yeah, you heard this a wee while back.  Unfortunately, we hit a couple of brick walls—big time—but I’m sure (!) we’re gonna nab our villain(s) real soon.

We’ve got lots of “gut instincts”, some dead bodies, but no hard evidence, that’s the prob.  I’d share our thoughts as to who the killer is, but my fellow P.I.s would have my hide.  Besides, the killer might read this post and then where would we be?  Up Shit’s Creek without a paddle, or something like that.

Please, hang in there—like we’re doing—and all will be revealed soon.

And a super big thanks for your patience.

Yay.  One task done.  . . . Think I’ll hit the beach and have a Mai-Tai.  Cheers!



Some folks have asked why the three of us decided to set up shop on Oahu, considering the three of us had never even been to the Islands.

It was my idea.  Just like I thought up the name The Triple Threat Investigation Agency.  JJ never liked it and Linda wasn’t crazy about it, but they agreed to it regardless.  Gotta love those two.

Every state has different “rules” about how to set up private eye shingles.  Bearing that in mind—okay, okay, finding out the hard way—I sorta pointed a finger at a map and Hawaii it was.

I don’t think any one of us regrets the move: we love the Aloha State.  Agency and careers aside, there’s so much to embrace:

  • balmy trade winds that tickle all over (and keep the sweat at bay)
  • shopping outlets and malls that never disappoint
  • subtle lingering scents like sweet plumeria and briny ocean air that envelop like soft silk
  • positive energy and vibes that boost optimism and hope
  • vast and vibrant colors that seem surreal sometimes
  • amazing rainbows (galore!)
  • stunning landscapes and seascapes
  • food trucks and kiosks and restaurants in abundance
  • shopping outlets and malls that never disappoint . . . oh, I mentioned that already, didn’t I? . . . but they are awesome.

The list goes on.  And never mind the countless things to do, like sunrise runs and jogs (not this gal’s cup o’ tea), walks along the beach, festivals and parades, and nummy Mai-Tais and . . . yeah, we really love Hawaii.

Just as we love our P.I. lives.  If you’re ever in Chinatown, drop by the agency (we’re not shy).

˜ A haupia-sweet aloha from yours truly (Rey).  ˜

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