A number of bloggers and writers send out newsletters, something I admire, okay envy. Kudos to them for having the time, creativity, and imagination to do.
Recently, a fellow author and friend decided to do so, and my interest [desire] was piqued. Perhaps I should [finally] do the same?
Can I? Could I? Should I? Yes! … Will I? 🤔
Not today, but it’s worth posting about—the logic and merit of providing newsletters.
As we know, in a definition nutshell: they’re usually used to inform people about news or events or information related to a specific subject, company, product, service, or person. They can prove quite valuable, serving as an effective marketing tool—you get to communicate directly with potential readers/clients. You can sell [promote] your products or services—yes, even books—by providing people with useful [valuable] subject matter.
Sending out regular updates not only keeps recipients (“subscribers”) informed but keeps you in their minds if you’re sending information regularly. Repeated notifications not only helps you remain connected, but demonstrate that you’re committed and dependable (how can you not be when you’re making an obvious—regular—effort to advise and engage).
Well-constructed, enlightening newsletters will keep recipients reading. Be compelling/persuasive. Once they become familiar with you, and like what you offer, they’ll continue to check out your newsletter. More importantly, they’ll buy what you’re selling.
What should the newsletter consist of? How should it be set up? A [strong] subject line; it’s the first thing people will see, so grab their attention from the get-go. Ensure you provide content applicable to the subject and ensure it’s straightforward. It’s a newsletter, so the text mustn’t be overwhelming [too much]. Graphics are nice, but don’t go overboard. The layout should be appealing and easy to follow. Have action buttons, as required. If you’re promoting, don’t let eagerness take the reins.
It’s … a … newsletter. A bulletin. It’s not a thesis. Three to five paragraphs should suffice.
The beauty of newsletters is that they’re fairly easy to do—you merely have to consider what you’re going to say, how you’re going to present (customize) it, and what you’re proposing/selling/advising. Make sure you link back to your site, so readers know all that you have to offer. Consider your audience and ensure your newsletter is tailored towards their needs.
You can also supplement your newsletters using podcasts, vids, posts, and an active social media existence; if you do, announce this accordingly so they’re not done for naught. But if you don’t have the time for the “extras”, stick to the newsletter—and, again, send it out regularly (once a month is good) and ensure it is interesting.
There’s also an analytics component to them. Newsletters enable you to measure how well you’re doing. Google to learn more about analytics (I deal enough with them in my day job, LOL).
Maybe next week’s post will be more focused on why writers, specifically, would benefit from a newsletter. Something to think about. 😉
The Writer's Grab-Bag 