Mucho Moola

Moola, moola, moola, moola
Everything is good, and everybody
’s your friend

Jordy Birch’s song (“The Moola Song”) popped in my head and I had to run with it.  Sorta.  <LOL>

The Boss was surprised (stunned, really) when I asked to write another “making money blogging” post.  She cast a skeptical eye, not because she doesn’t think I’m a decent poster or anything like that (I think), but because she never sees me volunteering for things outside my save-the-monk-seal and acting worlds.  . . . Got her good, didn’t I?  <ROTFL>

So, let’s continue with earning income through blogging.  Selling ads and/or becoming involved with Affiliate Marketing, as stated previously, are bona fide ways of earning income.  But what if you don’t want to sell or display ads to your viewers/followers?  That’s okay.  Some folks don’t particularly care for them and will totally ignore or avoid them.

You may want to try the sponsorship route—that is, getting sponsored blog posts through companies that pay you to represent their product, service, or share your experiences with their specific brands.  Sponsored blog posts usually incorporate one or more links to promote the product/service being reviewed and a brand story.

A brand story, by the way, is more than just a “story”, a tale you tell.  It’s a combination of facts, thoughts, analyses and/or explanations.  The intention: to inform your readers, to gain their trust, to make a sale.  You want it to serve as a basis to building your platform (in terms of yourself or the company you’re representing).

Give some thought to what you’re sponsoring/promoting.  Which products and services would you like to have on your blog?  Are they relevant to your blog?  Will the sponsored posts drive traffic?  If not, what do you need to do to make sure they do?

imagin1A sponsored blog post can be written as:

  • a straight-out review
  • an account of how a product or service changed or affected your life
  • a list of pros or awesome (“selling”) facts and features
  • a news-type article
  • a press release
  • a video or deck or presentation, or
  • whatever your imagination dreams up.

No matter which creative route you take for sponsored blog posts, make sure they’re sincere.  Don’t promote or offer something you don’t believe in.  Integrity is everything—you want to be remembered and in a positive way—so be totally truthful with your readers.

I did mention “moola”, so I’ll touch upon getting paid for sponsored posts.  Payment is between you and the sponsor.  Some will pay in cash, others in products or services.  How much effort and time, and extras (like photos, artwork, tutorials) are you going to put into it?  Assess and negotiate accordingly.  And do not sell yourself short.

A quick FYI: publishing sponsored posts requires meeting disclosure laws, so get to know them.

Where did the time go?  I was planning to provide at least one more method of earning money through blogging.  Ah well.  I’ll leave that for The Boss.  As a follow-up to this, though, I may suggest she post about brand stories or maybe getting paid to do reviews, which would also be a viable continuation . . . unless she’s ready to announce a Triple Threat Investigation Agency e-book contest giveaway (she’s been mulling that over and over).

Looking forward to sharing more findings soon, my friends.


Loving—uh—Making Money

It’s lovely l’il ol’ me again—Rey.  The Boss is off on one of those tangents and asked me to do the first post on making money through blogging.  Apparently, she’d promised to do two or three so a wee while ago.

I’m not into researching or shi-uh-stuff like that, so I told her to forget it.  But she reminded me I was a P.I. and P.I.s investigate; they find things.  Who could <bleeping> argue with that?


From what I’ve read, making mega bucks through a blog isn’t guaranteed.  It can happen, but you have to be dedicated, commit the time and make the effort.  Blog traffic is going to play a key part, too.

So let’s take a quick gander at a couple of common ways to bring in a few extra bucks (I’ll let The Boss cover others in the next post): Affiliate Marketing and Selling Ads / Google AdSense.

Affiliate marketing is said to be the easiest way of making money.  You get to promote a lot of different products.  Basically, you recommend a product (or service) to your viewers/followers with special tracking links.  You can also join affiliate programs through on-line products and services.  A seller gives you an affiliate code that you use to direct folks to the appropriate site.  In either scenario, you receive a referral fee whenever someone buys something after clicking your link or using that code.

You can also earn fees (commission) through different affiliate program payments.  Pay per sale is money earned when a purchase is completed.  Pay per click is money earned based on the number of people you send to a seller’s site.  And pay per lead is money earned when referred people provide contact info on the seller’s site.  Find out who has what.

What are some good things about affiliate marketing?  It’s cheap: no overhead or production costs to speak of.  The sky’s—er, the world’s—the limit: think “global opportunities”.  No costs; you don’t have to pay to join a program.  You don’t always have to be on-line, but make sure you have your ducks in a row.

As The Boss would say (drives me crazy, but who am I?), do your due diligence.  Get to know what’s out there.   Become skilled at promoting.  Check out Amazon, for example, to see which products you might like to sponsor/support.  Ask viewers and followers if they have an affiliate program you can sign up for.  Discover different affiliate marketing tools and apply them.  Lastly, and maybe most importantly, have a plan.

Perhaps you’re thinking that selling ads might be a bona-fide way of generating income.  It can be; just be aware that price negotiation and admin-related tasks, among other things, enter the equation.  Consider blog traffic and design/navigation, which will play crucial parts in determining how much money you’ll actually earn through ads.

money8Google AdSense is a Google product that lets you place targeted ads on your site with the objective of, yes, making money.  You get paid per click when someone clicks on, or looks at, the ad.  The advertiser will put ads on your blog, so you’re not out any cash.  You’ll also have to create an AdSense campaign, with ads relevant to your site.  Realize money earned can be inconsistent, because every ad click brings in a different amount.  You’ll also have to be approved; so, again, make sure you have those ducks in a row.  Review Google Adsense’s site to see what’s required (uh-huh, that due diligence again).

There’s also the option of selling (“renting”) banner ad space on your blog, which offers some earning wiggle room.  To be successful at this, though, your blog’s traffic has to have wide reach; if it doesn’t, advertisers aren’t going to be overly keen on placing ads on your site.

Look at blogs similar to yours to see what they’re up to.  Maybe they’ll inspire you.  Consult fellow bloggers; they may be willing to share thoughts and processes.

Whatever hat I’m wearing (private eye or actress), I always try to do—and give—my best.  As a blogger, you should too.  If you’re going to become involved in affiliate marketing and/or selling ads, make sure it reflects your blog and you.  That, my friends, is called integrity.



About Me, Us, You, Whatever – by Reynalda-Fonne Werde (Post Writer Extraordinaire)

Hey there.  I’m back for another post.  Last time, I gave some advice re professional email addresses.  JJ and Linda said I’d done a pretty decent job for someone who’s not a fan of writing.  But as I may have mentioned, I’m kinda getting to like it.  (And, between you and me, I think I’m better than “decent”.)

We’re updating The Triple Threat Investigation Agency website and blog to look and read more professional.  Linda’s gotten agency emails in motion and JJ’s revamping the “About Us” page.  It’s nice enough, but not great.  So this post’s about doing a dynamite one based on what we learned from fellow P.I.s and successful local business folks.


Have some strategically placed photos relevant to your business; this will break up and balance the “About” page.  The word back when: eye candy.  You want that page to be visually appealing and you don’t want word overload.

Tell visitors what you do and what makes you qualified to do it.  Cite a success or two.  You don’t have to write an essay.  Be short and sweet.  A paragraph is fine.

Communicate enthusiasm for what you do and why you do it.  Ditto re the short and sweet.

Mention professional (and possibly personal, depending on what you’re “about”) successes.  Success for the Triple Threat Investigation Agency: solving a murder case and, on a more everyday note, locating a lost pooch.

Disclose what it is you want to (can) do.  For the agency: handle all types of investigations with utmost discretion.

Have a sentence or phrase or two expressing the spirit and/or purpose of your business.  Place them, like your photos, strategically on the “About Me” / “About Us” page.  Grab attention.  This one I’m just throwing out and it’s probably not too original, but given we’re a P.I. agency, we might state something like: “No Case Too Big or Too Small.”  You got the idea.

Contact info in a corner (in addition to an actual Contact Page) is something worth adding.  Make it super easy (accessible) for people to contact you.

You could also provide a personal message.  Again, keep it brief.

Feel free to include links—to articles, posts, reviews, your email address.  Determine what’s important/relevant and do it.

A couple of additional things to consider when you’re putting it together is how you’re going to write it (first person or third) and what type of tone you’ll use (humorous versus serious).  Make sure it reflects you / your business.

Hopefully, I’ve given some solid advice for that “About” page.  The Boss is back next week, as an FYI.  And I’m off to the spa now (nothing better than a facial and massage to get yourself feeling like a million dollars).

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Life on Oahu Couldn’t Be Better

Rey here.  I’m taking over for the boss today.  She’s juggling time and tasks this week and keeps dropping the ball, but not necessarily coz she’s clumsy.  She’s just . . . time deficient, I think Linda might call it.

Speaking of, Linda’s taking a week of holidays and is heading to Maui tomorrow with a couple of surfer buddies.  No, there’s no romance brewing or anything like that.  She’s still off guys since her ex-boyfriend Makjo ran off with a bride last year.  At least she’s not making any more voodoo dolls; they were so creeping me out.

And speaking of boyfriends, JJ’s sailing with that “sometimes” boyfriend, Cash aka Richie J (undercover agent – drug dealer).  They have the weirdest relationship.  I don’t get it.  Come to that, I don’t think JJ gets it, either.  She’ll figure it out one day.  I hope.

Me?  I’m minding the agency today.  Have a few calls and emails to return.  We’re still wrapping up our latest project, the one we gals at The Triple Threat Investigation Agency have started calling The Forever Poi Case.  You’ll be able to read about it—if the boss can stop dropping those balls—come end of November.

I feel for her.  She’s got so many ideas, and so many dreams, but they’re not doable given her situation right now.  Let’s just keep the faith for her.

On this end, I can’t complain about a thing.  Life—and work—on Oahu is awesome.  I’m so-o glad we moved here.  Sure, things aren’t perfect, but nothing in life is.  We just accept things as they come and do the best . . . and, if necessary, juggle, juggle, juggle.  If one of those bleepin’ balls falls, we pick it up and start all over again.  It’s all good, JJ would say.  I totally concur.



The Further Adventures of The Triple Threat Investigation Agency . . . We Wish!

Okay, those “adventures” ain’t that much further, the three of us admit.  We’re kinda, uh, slightly stuck.

Rey here.  The boss asked us to write a post because she’s overloaded with that other job (the 9-to-5 one she’d love to see go bye-bye).   Since Linda’s surfing on the North Shore for a couple of days (she met a guy named Lindor who’s got her all googly-eyed) and JJ’s volunteering at the animal shelter for the next three days on account of employees being sick and/or on vacation, yours truly got the honor.

I’ve got an idea about writing posts from watching Linda.  Seems they have a purpose—to inform or instruct, or entertain.  I’m not gonna waste your time or mine by writing too much—coz I’m a doer and watcher, not an “author”.   So, here’s an update on where we’re at.

The gals–that’s us–at the Triple Threat Investigation Agency are wrapping up the fourth big case, “Forever Poi”.  Yeah, you heard this a wee while back.  Unfortunately, we hit a couple of brick walls—big time—but I’m sure (!) we’re gonna nab our villain(s) real soon.

We’ve got lots of “gut instincts”, some dead bodies, but no hard evidence, that’s the prob.  I’d share our thoughts as to who the killer is, but my fellow P.I.s would have my hide.  Besides, the killer might read this post and then where would we be?  Up Shit’s Creek without a paddle, or something like that.

Please, hang in there—like we’re doing—and all will be revealed soon.

And a super big thanks for your patience.

Yay.  One task done.  . . . Think I’ll hit the beach and have a Mai-Tai.  Cheers!



Some folks have asked why the three of us decided to set up shop on Oahu, considering the three of us had never even been to the Islands.

It was my idea.  Just like I thought up the name The Triple Threat Investigation Agency.  JJ never liked it and Linda wasn’t crazy about it, but they agreed to it regardless.  Gotta love those two.

Every state has different “rules” about how to set up private eye shingles.  Bearing that in mind—okay, okay, finding out the hard way—I sorta pointed a finger at a map and Hawaii it was.

I don’t think any one of us regrets the move: we love the Aloha State.  Agency and careers aside, there’s so much to embrace:

  • balmy trade winds that tickle all over (and keep the sweat at bay)
  • shopping outlets and malls that never disappoint
  • subtle lingering scents like sweet plumeria and briny ocean air that envelop like soft silk
  • positive energy and vibes that boost optimism and hope
  • vast and vibrant colors that seem surreal sometimes
  • amazing rainbows (galore!)
  • stunning landscapes and seascapes
  • food trucks and kiosks and restaurants in abundance
  • shopping outlets and malls that never disappoint . . . oh, I mentioned that already, didn’t I? . . . but they are awesome.

The list goes on.  And never mind the countless things to do, like sunrise runs and jogs (not this gal’s cup o’ tea), walks along the beach, festivals and parades, and nummy Mai-Tais and . . . yeah, we really love Hawaii.

Just as we love our P.I. lives.  If you’re ever in Chinatown, drop by the agency (we’re not shy).

˜ A haupia-sweet aloha from yours truly (Rey).  ˜

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What’s in a Post? Ya Got Me

Thanks (or not) to a full-time job, the boss is busy working through a smorgasbord of tasks.  Linda’s got blogging commitments and JJ’s off doing a favor for a friend.  Guess who’s in charge of posting today?  Yeah, good ol’ Rey.

Thanks (or not) to a full-time job, the boss is busy working through a smorgasbord of tasks.  Linda’s got blogging commitments and JJ’s off doing a favor for a friend.  Guess who’s in charge of posting today?  Yeah, good ol’ Rey.  Like I’m a P.I. and a sometimes actress, not a bleepin’ writer!

Mind you, when I was a kid, there was a spell when I wanted to be one.  I actually did do some writing, but the actress in me took over and acted out the characters’ stories.  <LMAO>  There was a short one, though, that was really kinda cool: Penelope the Pretty Pony.  Let’s see if I can remember some of it.

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Pretty Penelope the Highland Pony didn’t like walking in circles all day long, but she loved the children who sat on her back.  Even when her legs were smarting, their smiles and giggles warmed her heart. 

 And Auntie Melanie’s Menagerie wasn’t bad.  There was a large field to wander through when she wasn’t working, lots of grain and carrots, and the people that worked there were nice . . . everyone except Mean Old Marcus.  He didn’t seem to like anyone.

 Penelope had lots of friends, like Sassy and Simco, who were usually trailing around behind.  There was also Gerry the Goat and Larry Lamb.  A few days ago, though, Larry disappeared.  The farmyard animals talked about it and realized Marcus was the last one to see him.

Yeah, I remember that story now.  It got a bit sad there.  When my mom found it, she ordered a rewrite.  “Where’s your head at?  It has to have a happy ending, Reynalda.”  Mom and I’d always had a strange relationship.  Actually, I think JJ called it “estranged”.  Whatever.

If I’m stuck posting again this weekend, I’ll share stuff about my acting career.  That’ll brighten up your day.