As you’ve noticed, there have been a few promotional posts about books being avail for 99 cents. A great, appealing price indeed.
But is it so great to [constantly] promote? It can’t hurt. If you’re not with a publisher who sets the promo dates, that’s okay. Do it on your own.
Why would you do it? To . . .
♦ launch your new book (this will generate interest and spark sales) ♦ increase sales (dropping the price of your book for a wee while can boost numbers and this looks good on you) ♦ entice book “sales” shoppers (lots of folks love the bargain price tag of 99 cents).
There are free sites to promote your book, but you’ll pay fees for others (some are quite affordable). I won’t list them here but suggest you Google when you’re ready. This way you’ll find the most current sites.
It’s recommended that before you do any sort of promoting you have some good reviews on your side. That makes sense. Potential buyers might be more inclined to purchase your book if others have provided accolades.
Have a good synopsis (blurb) handy—you’ll need it for the promotion. Make sure there are no typos, which goes without saying.
Let’s see. Ah yes. Make certain your book is live . . . available. Ensure that retailers have the same price and promo dates (we don’t want to create any confusion now, do we?).
And it goes without saying . . . promote the <bleep> out of your, uh, promotion. Tell friends, family, neighbors. Communicate the great news—stupendous price—on social media and via writing/author communities (everywhere and anywhere you can think of).
Happy promoting (and selling)!