Posting about logos not long ago got me to thinking about something similar: mottos.
A short sentence or phrase that encapsulates the belief(s) or ideal(s) that guide a person, family, or an institution.
You may want to consider creating a slogan or catchword that identifies your business or yourself.
On a business/professional level, a motto or slogan distinguishes what you do and/or offer. Like a logo, it’s something you want people (potential clients and consumers) to remember you by. It should be simple and relatively short. Above all, it should be memorable, catchy . . . evoke an image, be positive. You want to grab people’s attention and retain it.
On a personal level, you might want a motto that serves as positive reinforcement, or reflects an objective or desire. Or it may “nudge” you re overcoming a fear or unhealthy tendency. A personal motto could prove inspiring, uplifting, or strengthening. I’ve had a personal motto—a mantra if you like—for a long time, one I adopted to overcome a persistent sense of non-confidence: conviction of self.
conviction = belief = faith = confidence
Believe in yourself = I believe in me
To be frank, I’m still lacking in the confidence department. Nevertheless, I hold firm in my motto . . . and, one day, I will wholeheartedly believe.
If it’s personal, place that motto—that rallying cry—on your desk, wall, mirror, body (mine’s on my shoulder). When readily visible, it serves as a boost and a constant reminder; it becomes a part of who you are (or strive to be). Maybe it would even work well on your blog or site or “About Me” page . . . ?
See what’s out there in the vast world of mottos. Perhaps you’ll find one that speaks to you. Work with it. Make it your own.