Winning / Selling Slogans

Slogan = Motto = Catchphrase = Tagline

Tinkering with the old Triple Threat Investigation Agency logo got me checking out logo-oriented sites.  I found one where you enter words and pick symbols, and—voilà—it speedily designs a few . . . at a cost, of course.

I haven’t attained the right mix/look yet, so no purchase has been made.  Not sure if that will happen, either.  For now, I’m going to continue playing around to see if I can create my own eye-catching and memorable logo.

While on said site, it requested I enter a slogan.  . . . A slogan?  A phrase that expresses the objective(s) or essence of a business.  A marketing—selling—component.  <bleep>  Why didn’t I think of that?!  <LOL>

Regardless of the business, a straightforward (clear) slogan has to capture the mission, commitment/guarantee, and brand.  It should be appealing and unforgettable, and short and sweet (five words tops, it’s been said).  Easy-peasy?  Hell no.

More searching ensued and I came across a blurb about “slogan generators”.  There are a few free ones.  Tried a couple.  Oof.  Maybe one has to go with a paid service, because the free ones weren’t offering anything remotely good (to be fair and kind, I won’t provide names).

Dick, shamus, gumshoe were synonyms for private investigator back when.  I have to admit, I kind of like them (but then I love those old B&W movies with the cheesy dialog).  Do they resonate with today’s readers?  Probably not, but—to use JJ’s favorite phrase—never say never.

Here are some.  Please, do feel free to provide input; I’d very much welcome it.

Not bad, not great, but a decent start.  . . . Better pull on the ol’ creativity cap and think some more.

Author: tylerus

I'm primarily a writer of fiction and blog posts, and a sometimes editor and proofreader of books, manuals, and film/television scripts. Fact-checking and researching, organizing and coordinating are skills and joys (I enjoy playing detective and developing structure). My fiction audience: lovers of female-sleuth mysteries. My genres of preference: mysteries (needless to say), women’s fiction, informative and helpful “affirmative” non-fiction. So-o, here I am, staring up a new blog for aspiring and established e-Book writers. The plan: to share the (long) journey of getting to this stage, and share "learnings" and "teachings". There's a lot I hope to accomplish with this blog, but it may be a while before that happens as there's a lot on the ol' plate - taking care of Mom, working full-time, and attempting to get another book in the Triple Threat Investigation Agency series written (never mind blog postings and other writing projects). It's very challenging and it's all good. As I like to say: teeny focused baby steps are just as effective as long forceful strides. It may take a little longer, but we will get there. View all posts by tylerus