Slogan = Motto = Catchphrase = Tagline
Tinkering with the old Triple Threat Investigation Agency logo got me checking out logo-oriented sites. I found one where you enter words and pick symbols, and—voilà—it speedily designs a few . . . at a cost, of course.
I haven’t attained the right mix/look yet, so no purchase has been made. Not sure if that will happen, either. For now, I’m going to continue playing around to see if I can create my own eye-catching and memorable logo.
While on said site, it requested I enter a slogan. . . . A slogan? A phrase that expresses the objective(s) or essence of a business. A marketing—selling—component. <bleep> Why didn’t I think of that?! <LOL>
Regardless of the business, a straightforward (clear) slogan has to capture the mission, commitment/guarantee, and brand. It should be appealing and unforgettable, and short and sweet (five words tops, it’s been said). Easy-peasy? Hell no.
More searching ensued and I came across a blurb about “slogan generators”. There are a few free ones. Tried a couple. Oof. Maybe one has to go with a paid service, because the free ones weren’t offering anything remotely good (to be fair and kind, I won’t provide names).
Dick, shamus, gumshoe were synonyms for private investigator back when. I have to admit, I kind of like them (but then I love those old B&W movies with the cheesy dialog). Do they resonate with today’s readers? Probably not, but—to use JJ’s favorite phrase—never say never.
Here are some. Please, do feel free to provide input; I’d very much welcome it.
Not bad, not great, but a decent start. . . . Better pull on the ol’ creativity cap and think some more.