Lookin’ Good with a Logo

?  Logo = Branding  ?

Basically, a logo is a visual (pictorial, illustrative) symbol or representation that identifies you—as an individual, company, or business.  Some might refer to it as a trademark or identity design.  Branding is distinctive name or trademark identifying a product or service, company or business.

Are they the same?  Not really.  But they work hand in hand.  Branding encompasses different components: market/marketing, voice, promotion and positioning, to name but a few.  Brand identity is a broader but more defined approach; it embraces the logo.  It’s said that if brand identity is successful, a person can recognize the brand even if he or she can’t view the logo.

So, let’s touch upon that magical symbol.  I have a new one, er, rather the private-eye gals at The Triple Threat Investigation Agency have one.  It’s simple.  It conveys what the “product” is via the words: Triple Threat Investigation Agency Series.  The magnifying glass and high heel present concepts: sleuth/detective and female.  I like it, but this doesn’t mean others will, of course.  For those following this blog, I’d be happy to receive your valuable input.

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So, what makes a good logo?  Visual appeal, unquestionably.  It should:

  • be crisp, clean, and uncluttered
  • define you, your product or service, company or business
  • be unforgettable.

Because your logo’s going to be around for a while, ensure it’s strong and definitive.

Whether you’re designing your own, or having someone do it for you, go with the one that grabs you: it has to feel as right as it looks.  Make sure to receive feedback, too.  Ask friends and family, coworkers, clients.  Is the message clear?  Does it set you apart from others (specifically, your competitors)?  If your “reviewers” aren’t getting it, your [future] audience likely won’t.  Consider going back to the drawing table.

An appealing, memorable  logo will enable you to connect with your audience . . . and have it remember you.

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