No question. This is the era of reviews. We need them and we certainly want them. (Because this blog revolves around writing/blogging, that’ll be the focus but, truly, the basics here could hold true for any business.)
I’ve had a couple of good ones for the first Triple Investigation Agency ebook, The Connecticut Corpse Caper. My goal was to get several for it, as well as the subsequent mis-adventures of my P.I. trio. Shame on me. I’ve not actively/avidly pursued this (due to circumstances not quite in my control), but I will—that, my friends, is a wholehearted, determined, steadfast, unwavering promise.
I touched upon Google Reviews several days ago, but there are numerous online review websites—some are free, some not (know what you’re getting into before you commit). Strive for independent reviews; they tend to be truthful.
Feel free to ask followers for reviews and check to see if it’s okay to post them online. Also, take a look at blogs and sites that offer free ones. Be aware, though, many reviewers (if not most) are inundated with requests. It could prove tricky getting someone to agree to provide one, but persistence and perseverance do bring rewards.
Don’t pay for reviews, tempting as it may be (in earlier days, when none the wiser, I certainly considered it). Many would view this as unethical . . . and really . . . how much faith could you put into something you shelled out money (or bartered) for?
Never generate fake reviews. You don’t want to sully your reputation. As an FYI: they’re also illegal and [often] pretty easy to recognize by readers; a great one amid oodles of so-so ones is going to stand out like the idiomatic sore thumb. If most folks are anything like me—doing that due-diligence thang—they’ll scrutinize a number of reviews to get the broader picture.
Recognize (accept) that you might receive negative reviews. People have different tastes and what one person may have found “amazing”, another may find “mediocre”. Hopefully, those that aren’t as keen, will state so in a professional manner.
Less positive reviews needn’t be a bad thing, though. Use the assessment to your advantage. What’s being said? How can you use that information to boost or better your writing or blog, service or product?
And if a review does lean toward the negative, don’t be contentious and write a seething response; respect the reviewer’s right to state how he/she feels. If an erroneous statement or interpretation has been made, provide an [impartial] explanation or clarification. Above all, if the review isn’t what you were expecting, don’t let it upset you. Learn from it and move on.
Don’t hesitate to respond to reviews. Reviewers will appreciate that (we all like to be acknowledged). And who knows how the “relationship” will play out over time (I’ve made a few wonderful blogging buddies over the last year)?
To get you started—and to circle back to the first post re reviews—check out this YouTube vid re Google Reviews.
Here’s to an abundance of encouraging ones.