I love alliteration. Sometimes it really works; sometimes it simply sucks. The point? A blog post title or heading has to be as attention-grabbing as the post itself.
Confession? I always write the heading first. Why? Because it sets the mood and establishes my thought process. What direction am I taking? What do I want to cover? How will those heading words be incorporated into the post so there’s cohesion?
I generally aim to be [somewhat] snappy, humorous, or witty. My blogging objective is two-fold. The first is to share what I’ve learned so far. The second is to pull in readers (and potential followers): to bag their interest and insure they gain something beneficial from the advice.
As previously mentioned, A Writer’s Grab-Bag is still in the development stage—and I readily admit it will take time to transform it to “just right”—but I’m happy to take passengers on this exciting, educational journey.
I digress [a wee bit]. As a blogger, you have a focus/theme and purpose: to accommodate (gratify) readers with your area of expertise. Digression is fine now and again (I’m pretty good at it, as you know), but posts should spotlight your focus/theme.
Now, while your posts will undoubtedly contain loads of fascinating and constructive information, the fact is that they may never be read if the headings are unremarkable or mediocre. Think: catchy and captivating. Lure those readers like fishermen (er, persons) would use hair jigs to attract bass.
If writing a heading is daunting, get a feel for what others in your realm are doing. In addition to locating examples, you can find templates (they seem to exist for just about everything these days).
Let’s take a quick look at some simple examples. “Editing Basics” might be okay for readers searching for juzzzzzt that. But “The Art of Editing = Big Bucks” might be more enticing. Here’s a standard (yawner): “Q&A”. How about “Your Questions Answered NOW!” or “Your Questions Answered by the Best in the Biz”.
This heading, “Bag Interest with an Interesting Non-Blah Blog Post Heading”, is long and wordy. Is it appealing? Maybe yes, but probably no. It does, however, capture the point of this post. . . . Yeah, I love alliteration. <LOL>
If you’re truly stuck, you may want to make someone else’s heading your own by playing with it, but not plagiarizing. Google for inspiration. If you have the yearning to learn, you have the assurance to succeed.