How come I get to be the “relief” blogger when the Boss is taking care of Mom and running errands? JJ’s the writer and narrator and Linda’s the freelance blogger. Me, I’m a part-time actress. Yeah, okay, so I pretty much only do commercials these days, but still. . . . Whatever. Here goes.
The Triple Threat Investigation Agency gals—us—do have a website and blog. JJ does a decent job of keeping both updated and looking good. But we want it to look real professional, with a special email address and all the bells and whistles.
As an FYI, it doesn’t matter what you’re selling. If you’re a writer, like the Boss, you still want to present an ace image. My “investigation”, also known as research (I am a private eye, after all), shows that a professional email address tends to build trust with clients. It suggests you’re for real, not a rip-off or con.
To get one, you need to have your own domain, which we do, but we’ve been using a generic email address for some silly reason. I suppose it’s because we’ve focused so much on getting the agency up and running, and attracting clients through word-of-mouth and cold-calling, that we’ve never considered in-depth marketing or promotion.
I’m thinking these three email addresses would be perfect for getting people to take our business (and us) seriously:
First names are easier to recall, so I opted for that (like, who’d remember RFonne-Werde?). Seeing as we’re a small outfit, Info@TripleThreatInvestigations.com doesn’t seem necessary, but there’s no reason why you can’t use it, or “Sales” or “Accounts Payable”, or whatever else may prove strategic (Linda’s word).
Besides presenting a crackerjack “real deal” image, a professional email address links you to your website/blog. This makes it super easy for potential clients or customers to look you up. And one more plus is that your emails aren’t as likely to drop into spam.
I’m ending this “Part One” post with a note from the Boss: do your due diligence. Whatever. I say, check out on-line sites and prices re getting a domain name if you haven’t already got one, and see what steps are needed for that business email address. It’s pretty easy (even I can do it), but just make sure you’re going with someone legit.
That’s it for today. I may be back on the weekend. . . . You know? I could get to like writing posts. It’s not as much fun as playing a tangoing tomato or dancing drupe, but yeah, I get it.