We’ve touched upon blogging, landing pages, editing, proofing, and the list goes on. What we (okay, I) haven’t yet “discussed” is an author blog—like the one I’m attempting to master.
You’re an author/writer and you want to blog about it . . . share your projects and output with the world . . . make some $$$ at it (I know I would). So, let’s center on that, shall we?
What makes for a good author blog? One that’s constantly updated—it’s fresh, factual, and maybe even fun. Success will be contingent upon three main factors:
- frequency (of posting/updating)
- interest component, and
- what and how well you write (how you convey thoughts/ideas).
The writing world’s changed big-time since I first set out to become a published (successful/prosperous) writer. That, obviously, has not [yet] occurred. <LMAO> The methods/mediums have transformed drastically. Change is good; stagnation is not. Self-promotion is a necessity while sitting back, hoping for the best, is a cop-out (unless making sales or attracting followers is neither here nor there).
I digress. What type of author blog should you go for? That’s entirely up to you. Consider how much time you want (can) devote. Can you post daily? If not, then weekly? How often are you able to update your blog? Truly, you don’t want to be inactive for too long; you want to generate—and keep—interest.
Whether you post daily or weekly, make sure to write from your heart about what you love and know, and do so with sincerity and confidence. Maybe you’re not Ernest Hemingway or Voltaire, but you are you: a unique entity with a unique voice. Take pride in that.
What’s the focus of the author blog, besides selling yourself? Will you keep a personal blog journal? Discuss world events? Start a writing community—maybe a genre-specific one? Maybe you’d like to do reviews? The sky’s the limit . . . to a point. You want to stay on point and not diversify too much.
Take a look at what others are doing; you’ll surely acquire a notion or two that will get the gray matter percolating. You may get so excited, you’ll decide to get involved in a blog tour (kinda like a book tour and equally fun).
The one thing that’s sure to come out of all this is that—besides perfecting the art of writing/posting—you’ll gain a whack-load of blogging knowledge.
. . . It really is all good, fellow author. Now, get out there and show us your stuff!