A lot. Which takes us into a new post about editing, the first of several.
Too many words and you may lose your reader/viewer. Too few words and writing may seem “static” (dull, stagnant, boring). How you present ideas through written communication will be based on what you’re offering (fiction or nonfiction) and your audience (who you’re writing for).
Let’s begin with word usage. Every word has its own nuance and merit. Here’s a simple example:
- Bradley said he’d start work on the project next week.
- Bradley divulged he’d start work on the project next week.
- Bradley declared he’d start work on the project next week.
The bolded words relate to a form of verbal communication, yet each offers a different spin. The first one tells us Bradley spoke; the tone isn’t conveyed so maybe he’s sad, angry, or bored out of his mind. (If we add an adverb—dully, excitedly, sleepily—we have a better idea of what good ol’ Bradley is thinking or feeling.) The second one suggests something secretive had been going on and our buddy has finally revealed this. In the third example, Bradley Boy is stating something emphatically—i.e. making an official announcement.
Maybe you’re just starting out as a writer/blogger and you’re still getting a feel for your “voice”. That’s fine. It takes time to hone skills, just as it takes time to refine writing.
I love a good thesaurus, but years as a writer and editor have taught me to use it judiciously. Feel free to utilize one and give thought to the following:
Tip #1: Don’t throw in synonyms willy-nilly just to “jazz up” your post or writing (you may inadvertently “jam up”). Tip #2: Make certain that the synonym is appropriate; check the definition, even if the word is familiar. Tip #3: Ensure the synonym is recognizable and applicable to your audience.
Use the right words to correctly convey the message. Write and edit (polish) accordingly. Sure, it takes extra time: consider it an investment. Clear and concise writing sells [much] better than that which is garbled and long-winded. Trust me on this one—been there, done that (many a time). Lesson [happily] learned.