Recently, we touched upon setting up a blog. Now, what about a landing page? (To be honest, I’d not much considered it until a few articles and “chats” fell into my lap last week.)
What’s a landing page, you may wonder. It’s a single [unique] web page on your website. Sometimes called a destination page or lead-capture page, that’s exactly what it does: it leads a visitor or viewer to you, it “captures” his/her attention. It’s either aimed at the intended promotion of a company, product or service, or to inform a viewer of something.
There are actually two types: Click Through and Lead Generation (the aforementioned lead-capture page).
- The former encourages a visitor to click through to another page . . . motivating him/her [hopefully] to make a decision about buying something, and then filling that shopping cart.
- The latter is used to obtain user info, like names and email addresses. Usually, the signer-upper will get something in return—such as regular blog posts, vouchers, discounts, free trials, demos, and gifts (among many other things).
Is a landing page really necessary, you may also wonder. Yeah, it is . . . if you want to increase your visitor-to-lead conversion rates. Because, yeah, you want to capture leads!
Leads = data. Data = insight. Insight = progress. Progress = success.
Apparently, they’re fun and easy to use. I li-ike that, because those familiar with me know I can suck when it comes to anything technical—just ask me about that elusive [much dreamed of] mailing list. <LMAO>
When you decide to design a landing page, write and create it with one business objective in mind. What is it you’re trying to “market”?
As I always say, ad nauseam I know, do your due diligence. There’s tons of information out there on landing pages. And there are some awesome sites that offer great ideas.
Now, I’m not endorsing these, but if you’re interested in learning about landing pages, here are three sites you may want to visit.
Instapage has reviewed 100 landing pages, and offers pros and cons of why they work (or don’t). Worth checking out!
Unbounce has “The Landing Page Conversion Course”. Find it at:
One Page Love (“the ultimate showcase of One Page websites”) has some interesting deals and free templates. For a nominal fee, you can also get a critique of your “one-pager”. (I have to confess, I really like the comfy, easy-going feel of this site and may just—once I get my own landing page created—have them take a gander.)